Pakistani advertisement is usually very regular and follows a certain checklist. The typical household depicted in some way or the other is all kinds of advertising due to their feel good factor and reliability.
But some advertisements try to go beyond the normal boundaries that have been set. They think outside the box and push the limits one step at a time. Some do that creatively while others do things that challenge our way of thinking.
Another such piece of advertising is making waves on the interwebs. It shows fashionable women in the middle of Old Anarkali, forming a flash mob and dancing to the tunes of “Who run the world!”
The brand is called “Do Your Own Thing” or DYOT for short. The caption mentions how the brand stands for people doing things that they want to do and not what is expected of them by the society and the societal norms. It talks about thinking out of the box and express ourselves however we desire without caring what anybody else thinks.